The Secret Garden

AVS has been assigned by Honayda Serafy- Saudi Fashion designer, to design the space of her first Trunk Show of SS17, It was located at Athr Gallery in Jeddah, KSA. Her collection’s name and the theme were “The Secret Garden”, AVS designed three different rooms, 1- The Entrance where the registration desk is located, and the brand was introduced. 2- The Fashion showroom, we used authentic doors to reflect “hidden garden behind these doors”, these doors were painted in colours inspired by HS flawless collection. The mannequins were dressed in evening gowns lined up in one row like a runway. Flowers and plants added the very right feel of the garden.
3- The Show Room, we used some look book and campaign images on the wall, managed the space in a way that automatically directs the guest through all elements, from images to RTW rails, to finally the bridal wear which was the very last part of the room.
Lighting played a majour role, screens with product shots and behind the scene photoshooting video was also playing which created that nice vibe along with the music. 

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