AVS undertook one of most exciting retail project in KSA when co designing the first ever Rubaiyat Ladies Department Store with RMLP Senior Vice President Christophe Penne. The project took one year of hard work were a lot of research and travel were made to find the right concept. AVS was heavily involved in designing specific rooms and specific features (metallic chain printed pattern... Denim library concept, sunglasses corner concept design, etc...). The result has been very impressive and the store was hailed as one of the most beautiful.store by.international standards.